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The raise, the story, the market, and the go-to-market.
Home / Strategy
Everything for the raise in one place: the data room blueprint, the investor brief and narrative, funding strategy and tranche thinking, use-of-funds and raise tiers, the money math, the term sheet, and the ElevenLabs grant application.
Internal working doc. Captures Jeff's evolving funding thinking from the 2026-06-25 brain dump and cross-references it against what is already on paper. This is a thinking document, not an investor-facing or Colin-facing packet. We prep this up first, then sen
Tiered plans for Round 1 so the ask scales cleanly with whatever comes together. Built to be easy for Colin to share once we finalize the numbers. Working draft: several event and venue figures are placeholders Jeff still needs to firm up (marked TO PRICE). Co
Paste-ready answers for the ElevenLabs Startup Grants application at https://elevenlabs.io/startup-grants. Apply with a business email. Review and adjust the numbers in brackets before submitting. They respond in about a week.
Prepared: 2026-06-25 Quotable, defensible lines for the investor video and deck. Every fact here is a HARD or safely-ranged anchor. The soft and banned numbers live in the resource doc's do-not-use list. Backup: AffirmologyMarketDemandResearchv1.md.
The running list of everything we need or might need to spend money on to build, run, and scale Affirmology. This is a living doc. Jeff drops items here (including voice notes), Claude prices them, sorts them, and keeps the totals honest.
Your hub for the two films and the investor report. It catalogs the relevant docs by theme, and separates what we have CLARITY on from the OPEN QUESTIONS still to decide. Start here, keep it fresh. No em dashes.
Feeds the Executive Summary and the data-room blueprint. Captures the plan for building the end-user app, the hiring and equity stance, the costs, and the technology line of the raise.
Parked for later. Fold into the Friends and Family money doc when investor materials come back up. This models our ACTUAL plan: not selling the company, but distributing profit to members year after year as a cash cow. The return that matters is annual cash yi
PDF document. Open to view the full file.
Strategy memo for Jeff (and Colin). June 2026. Triggered by the IG breakdown of the YouPoff $1M pre-seed (solo founder, pre-product, pre-revenue) and the data room she used to get there. No em dashes, per house rule.
PDF document. Open to view the full file.
Tens of millions of people listen to affirmation and meditation audio every month, and the large majority say it does not stick. At the same time, a $12.8 billion astrology market is full of people who know their charts intimately and get zero personalized aud
A field guide to how comparable wellness, astrology, and personalized-audio companies raised capital, what investors actually fund in this category, and how Affirmology should position for a late-2026 raise.
PDF document. Open to view the full file.
A plain-English description of what we are raising and what investors get
PDF document. Open to view the full file.
How the round structure adapts, and how to handle Josh Sunday in each scenario
PDF document. Open to view the full file.
Real numbers. Per tool. Per phase. No fluff.
Advisor and partner materials and the legal gates: Colin's advisor track and prep, the cofounder agreement, the mutual NDA, the demo waiver gate, and the Ultimate Wellness MC agreement.
Fill the bracketed blanks before sending: Julia's full name/legal entity, exact event dates, table number, and the two pending items (meals, anything else). This is a plain-language letter of agreement, not legal advice; have an attorney glance at it if you wa
What you're about to experience is a confidential preview of something we've not shown the world. Read the agreement, sign, and the door opens.
Goal: replace the weak demo checkbox and kill the Bloom manual problem (hand-make a record, hand-make a contract, hand-send it) with a self-serve gate in front of the demo: the invitee views and signs a real NDA, we automatically get a tracked record, and the
Colin Jacobs, born April 17 1976, 2:30pm, Boston. Aries Sun (27° Aries), Sagittarius Moon, Virgo Rising. Human Design: Generator, Sacral authority, 2/4 profile. Numerology: Life Path 8, Expression 8, Birthday 8. Gene Keys Life's Work 3.2 (Innovation), Radiance
PDF document. Open to view the full file.
PDF document. Open to view the full file.
Quick advice request before Saturday 10AM with Josh Parini
Valuation ladder, negotiation moves, and the case for $1.5M+ post-money
PDF document. Open to view the full file.
Working framework. Reference for signing and operating agreement drafting.
PDF document. Open to view the full file.
PDF document. Open to view the full file.
Five scenarios for the 9-hour Sunday window, with scripts for each
Updated with restructured round terms and the Lead Anchor package
PDF document. Open to view the full file.
This Mutual Non-Disclosure Agreement (this "Agreement") is entered into as of , 2026 (the "Effective Date"), by and between:
The story we tell and how we tell it: mission and core thesis, brand voice, the founding story, hero copy and taglines, narrative spines, and the identity-and-neuroscience synthesis.
The best lines, banked, so we can pull them into the films, the site, the deck, and the ads. Refine forever. No em dashes anywhere.
The canonical statement of the model that ties identity and transformation together. This is a shared resource: pull from it for the brand story, the investor and vision video, the product personalization logic, and any chat that needs the concept. Brand-clean
A copy-ready synthesis of the identity-shifting neuroscience, framed in our voice and built around our unfair advantage. Drop blocks of this into the vision video, the demo experience arc, the investor narrative, or ads. Brand-clean (Subconscious Operating Sys
The guiding vision for the user experience, captured from Jeff (2026-06-25). LIVING doc, edit in place. This is the lens everything else serves: the daily suite, the constellation journeys, the emotional categories, the adaptive personalization, the naming, an
"An immersive world to explore your Subconscious Operating System."
Captured 2026-06-24 from Jeff. This is a product/strategy brief, not built yet. It pairs a way to figure out what is most pertinent for an individual ("salience") with a funnel sequence that uses a short personalized reading audio as a bonus and a re-engagemen
Affirmology is not being launched on a single day. It is being born across a sequence, because a company has many births, and each one governs its own domain. The legal founding, the first community, the public launch, the personal debut, the publicity, the ga
The reusable, alignment-locked text system for the gold AFFIRMOLOGY title. Everything is anchored to ONE canonical frame so intros, outros, the name-morph, and any future title animation all line up pixel-for-pixel on screen.
This merges the brand-story thesis (AffirmologyBrandStoryv1.md) with the deeper-mission revelations (AffirmologyDeeperMissionProblemStatementv1.md) into one tight central narrative, in Jeff's own tightened framing. This is the spine. Everything (both films, th
The provocative questions that turn an investor's objection into a hook. Each one is a slide title, a film beat, and a piece of the spine all at once. We do not dodge the hard question, we put it on screen and answer it better than anyone expects. Living doc,
Working strategy doc from Jeff's voice note, grounded in fresh research on why people actually seek this. For the manifesto film and the brand story. No em dashes.
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A hero's-journey customer story (Colin's draft). The experiential half of the brand story: shows the lived transformation and the movement/FOMO dynamic. Pairs with the thesis-driven AffirmologyBrandStoryv1.md. Visuals to be improved. Note for investors: presen
Suggested edits to the two existing animation films so they carry a truncated, context-specific version of the brand story (AffirmologyBrandStoryv1.md). Both films already tell most of it; these are light touches, not rewrites. The full brand story (plus figur
The core narrative we tell everywhere: the investor manifesto film, the film before the audio, the site, the pitch. Told many ways, but always this story. Refine forever; this is the spine. (Going to Sol for feedback.)
A first draft in Jeff's voice, for Jeff and Sol to make their own. This is the narrative document, the thinking behind the deck. No em dashes, per house style.
Affirmology ✦ Your soul song is ready. Download your audio Download your report (PDF) ✦ There is more. Tap to continue /* starfield */ (function(){const c=document.getElementById('stars'),x=c.getContext('2d');let w,h,dpr,st=[]; function size(){dpr=Math.min(dev
For: Jeff Parker, Affirmology demo audio Status: Working document, expected to evolve
Where cosmic wisdom meets the subconscious - delivered as personalized audio
How we win and how we package it: competitor analysis, the product ladder and taxonomy, retention psychology, monetization and membership research, market demand, and use-case catalogs.
Prepared: 2026-06-25 Purpose: The defensible fact base behind the investor story. Use it to source slides, the investor video, and Q&A. Every figure is labeled so nothing soft sneaks into diligence.
Captured 2026-06-24 from Jeff ("we need names to properly capture this stuff"). Names below are PROPOSED; Jeff to confirm/adjust the picks. Pairs with AffirmologySalienceReadingFunnelConceptv1.md (the salience + funnel strategy).
Source: a viral IG carousel (@viralapplaunch), "7 psychological triggers top founders used." The triggers are real, well-grounded behavioral science. This doc captures each, rates the fit for Affirmology, and turns the best into concrete moves for the app, the
No summary available.
Four customer avatars for a hyper-personalized spiritual-wellness app, profiled with psychographics, market sizing, and the objections and messages that convert each one. The Convinced Woman and the Seeker are flagged as the two primary avatars for the investo
Foundational product and monetization architecture. Draft, to refine with feedback from the inner circle. Feeds the master doc, the Executive Summary, and the beta program.
Built from AffirmologyInvestorPositioningResearchv1.md (the funding-and-economics deep dive, sourced) and refreshed with the 2026 product landscape. This doc adds the product/feature/differentiation teardown and a clean comparison, so the deck and the investor
For: Jeff Parker and Sol Ballard Date: June 11, 2026 Source: Research compiled by Sol, sorted and synthesized here. Purpose: Map how much money creators and "informers" actually make across astrology, Human Design, and Gene Keys, and translate it into what it
Prepared for Jeff Parker Purpose Single decision-record document. Every use case identified across all research docs, tagged by tier. The tiers are gates for energy, not eternal classifications: items move from Future → Untested → Now as the foundation ships.
For: Jeff Parker Date: June 11, 2026 Purpose: Map the proven tier ladders, pricing structures, community formats, and retention mechanics across wellness apps, esoteric apps, coach/practitioner platforms, and community SaaS tools. Then synthesize a recommended
Source. Sol's multi-turn dialog with Gemini exploring her chart, Gene Keys, family dynamics, synastry with Jeff, business partnership, awakening process, and Miami launch electional. Conversation shared by Jeff June 11, 2026.
Research brief on product use cases that cross-reference two or more of Affirmology's five traditions (Western astrology, Vedic astrology, Human Design, Gene Keys, numerology). For each use case: existing practitioners, methodology (which chart elements get co
Audience: Affirmology product team. Purpose: a planning map of astrology product use cases beyond the basic natal-chart interpretation, with chart math, competitor pricing, customer problem, and how our stack (Swiss Ephemeris + Claude prose + ElevenLabs voice
A full architecture for personalized affirmational audio - from data accuracy to agent pipelines to ads - with a realistic sprint plan for a solo founder with limited time.
The plan to get this into the world: the launch timeline and twelve-day runway, the June outreach and CRM playbook, timing and electional reconciliation, and the kickoff-week suite.
Affirmology · Internal Ops
Affirmology is the engine: financial freedom, a strong team, and the capacity to fund future projects. The build is the priority. File, ship, fund.
Prepared 2026-06-24. All astrology in here came from your own agent council (Hermes + the oracles), read live against your chart. It is not improvised.
Today: Thu 6/18. ~12 full lab days, then laptop-only/sporadic on the road (~late June → back mid-July). Milestone: Mon 6/22 - mass-send a segmented invitation to direct allies, routing them into beta tracks + investor conversations.
PDF document. Open to view the full file.
PDF document. Open to view the full file.
PDF document. Open to view the full file.
PDF document. Open to view the full file.
Grounded entirely in the folder's real chart engine output: AffirmologyGeneKeysProfilev1.md, AffirmologyHumanDesignProfilev1.md, AffirmologyAstrologyChartv1.md, AffirmologyNumerologyProfilev1.md (Jeff) and affirmology-agent/out/soledadballarddemo2026-05-29/bac
Source: ran the folder's own Swiss Ephemeris engine (affirmology-agent, Moshier flags) for transits; natal values from the verified chart docs and Sol's backend/facts.md. Nothing computed outside your engine.
Prepared for Jeff Parker Pairs with AffirmologyBackendArchitecturev1.md (the big-picture map). This document is the action layer over the next ninety days, broken into five sprints. Each sprint is short enough that you can see the end from the start.
The evolving short pitch: the one-page briefs from earliest framing to the latest, the executive summaries, and the preview brief.
PDF document. Open to view the full file.
Personalized subconscious audio built on astrology, Gene Keys, and Human Design. Operating as a distribution business with real ownership for early investors.
PDF document. Open to view the full file.
Personalized subconscious audio built on astrology, Gene Keys, and Human Design. Operating as a distribution business with real ownership for early investors.
PDF document. Open to view the full file.
Thinking out loud, in your direction, about the company we are building