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Affirmology Brand System

Updated Jun 18, 2026 · Affirmology_BrandSkill_v1.md

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name: affirmology-brand description: > Affirmology's complete brand system: colors, typography, visual treatment, voice, tone, the core story, the three-step framework, taglines, and do's/don'ts. Apply this to EVERYTHING Affirmology - websites, landing pages, decks, one-pagers, carousels, emails, PDFs, video frames/overlays, ad creative - so every asset is on-brand. Use whenever creating or reviewing any Affirmology visual or written deliverable.

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Affirmology Brand System

Mood in one line: sacred, cinematic, calm, premium. Gold filament on deep forest green, cream light, generous space. Ancient-and-modern: an oracle meets a software update.

Colors (locked - use these exact hex)

• Ground (backgrounds): bg-deep #061b10, bg-2 #082c18. Default background is a radial gradient: radial-gradient(ellipse 130% 100% at 50% -10%, #082c18, #061b10 72%), fixed.
• Gold (accent / filament): gold #c89b3c, gold-soft #d9b15a, gold-bright #ecd9a8.
• Text: cream #faf6ee (primary), muted #cdbfa3 (secondary/lede/labels).
• Lines/borders: line #1e5238; soft line rgba(217,177,90,0.16).
• Error only: #e2a3a3. Usage balance: deep green dominates, cream for reading, gold used sparingly as filament/emphasis (never gold backgrounds, never neon).

Typography (locked)

• Display/serif: Cormorant Garamond (weight 600; italic in gold-soft #d9b15a for emphasis words). Fallback: Georgia, serif.
• Body/sans: Inter, weight 300 (light), line-height ~1.55, color cream. Fallback: -apple-system.
• Labels/data/mono: JetBrains Mono, uppercase, wide tracking. Fallback: monospace.
• Wordmark: "AFFIRMOLOGY" in Cormorant Garamond 600, UPPERCASE, letter-spacing .34em, gold.
• Eyebrow/kicker: JetBrains Mono ~9.5-10px, uppercase, letter-spacing .26-.28em, muted or gold-soft.
• H1: Cormorant 600, ~30-44px (clamp), line-height 1.05; emphasis word in italic gold-soft.
• Lede: muted, ~15px, max ~46ch.

Visual treatment

• Cards/panels: translucent green rgba(16,58,36,0.5), 1px gold-soft hairline border, radius ~18px, backdrop blur. Inputs on dark with gold-soft focus ring.
• Lots of negative space; quiet, reverent layouts; one idea per view. No clutter, no hype badges.
• Imagery: cosmic/celestial, natural light, water, stone, root, hearth; soft, atmospheric, premium. Avoid stock-y corporate photos and busy Instagram-affirmation graphics.

Voice & tone

• Poetic, rooted, reverent, warm, heroic. Short sentences, walking cadence. Rooted sensory imagery: light, water, root, breath, hearth, stone, current. Confidence without hype.
• First-person for the Sacred Audios ("I am..."). Second-person, invitational for marketing.
• AVOID: corporate/therapeutic-modern jargon, growth-hacky hype, generic Instagram-affirmation cadence, exclamation-heavy copy.
• HARD RULE: never use em dashes anywhere. Use periods, commas, or rewrite.

The core story (the spine - tell it many ways)

"We turn the truth of who you are into a voice you can finally hear. Affirmations, astrology, and AI, woven into a software update for your subconscious." Problem: astrology/Human Design/Gene Keys/numerology hold a precise map of you, but it's too complex for the thinking mind, so it's lost. Solution: bypass the mind; deliver your blueprint in your own first-person voice straight into the subconscious; then layer transformational tools (affirmations, heart coherence, tapping) that only land once you know who you are. That bridge is the Subconscious Operating System.

The three steps (verb spine steady: know, align, become)

• Know Thyself. Attune to Your Blueprint. Become Who You Were Written to Be.
• Identify. Align. Transcend. / Recognize. Realign. Rise. / Know Yourself. Align to Your Design. Become Magnificent. "Know Thyself" = ancient/heroic; "Know Yourself" = warm/accessible.

Product ladder language

Start (Starter Kit: Sacred Audios) -> Stay (membership: transits tailored as the sky moves) -> Grow (deeper programs: money, work, love, depth). "One blueprint. Many doors. A lifetime of becoming."

Taglines

• Become who you were written to be.
• The truth of you, finally heard.
• A software update for your soul.
• Stop reading your chart. Start becoming it.
• One blueprint. Many doors. A lifetime of becoming.

Sacred Audio craft rule (when generating affirmation scripts)

"Style is shared. Content is never shared." Reuse the cadence/structure/length only; every placement, gate, sign, and line must come from THAT person's own chart and corpus - never another person's. (Full recipe: Affirmology_ScriptStyle_Reference_v1.md; generator rule 0 lives in affirmology-agent/src/affirmology/agents/script_generator.py.)

Do / Don't (quick reference)

DO: deep green ground, cream text, gold filament; Cormorant headers + Inter-300 body + mono labels; poetic rooted voice; lots of space; the three-step spine. DON'T: em dashes; gold/neon backgrounds; corporate or hype language; cluttered layouts; reuse one person's chart content in another's audio; modern-therapy or Instagram-affirmation tone.