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Affirmology - Product Taxonomy + Names (v1)

Updated Jun 25, 2026 · Affirmology_ProductTaxonomy_v1.md

Affirmology - Product Taxonomy + Names (v1)

Captured 2026-06-24 from Jeff ("we need names to properly capture this stuff"). Names below are PROPOSED; Jeff to confirm/adjust the picks. Pairs with Affirmology_SalienceReading_FunnelConcept_v1.md (the salience + funnel strategy).

The core: ONE synthesis, two expressions (Jeff, 2026-06-24)

The brain of the product is a salience SYNTHESIS of all the person's data (chart, Human Design, Gene Keys, numerology) that surfaces their loudest, most-aligned, most-pertinent themes (see the salience concept doc). That single synthesis SHAPES two outputs: - Your Soul Song = the synthesis SUNG BACK (felt, first-person, installed as affirmation). - The Mirror = the synthesis SPOKEN (a reading, second person). One engine, two expressions, so the audio always leads with what is most THEM.

Naming + identification rules (Jeff, 2026-06-24)

• Spoken / address name = the PREFERRED name the person enters ("what you like to be called"), used for identification and warmth in the audio. For Jeff this is "Jeff Parker" or "Jeff Parker Love," NEVER "Jeffrey Alan Parker."
• Audio numerology = BIRTH DATE only (Life Path etc.), never name-spelling.
• Full legal name ("Jeffrey Alan Parker") = nameology / name-numerology calculations ONLY, behind the scenes, never spoken as address.

The named ladder (corrected)

FREE - the hook (the gifts)

1. Origin Soul Song (~3-4 min, variable by chart/council) [NAME LOCKED, Jeff 2026-06-25] - the foundational identity install, the FIRST one everyone gets, the start of their Soul Song journey. Product line/category = Soul Songs; naming convention = "[Type] Soul Song" (Daytime Soul Song, Wealth Soul Song, Sleep Soul Song, etc.). Optional goosebumps marketing alias: "Your Soul Anthem." (Bonus meaning: "Origin" nods to Origen of Alexandria, Jeff's favorite Christian thinker, whose theology is the soul's origin in the divine and its journey home; and to the Gnostic spark being reminded who it is. Scripture-deep under a clean surface.) - First-person affirmation over the Heavenly Circuit bed, SHAPED by the synthesis. - Weaves FOUR modalities in felt language: astrology + Human Design + Gene Keys + numerology (birth-date). - The emotional / SEEN door. "A software update for your Subconscious Operating System." - Opens with their preferred name; builds to a gratitude peak; ends on an open loop; no CTA.
2. The Mirror (9-11 min) - the next-morning bonus reading (spoken, second person). Recognition -> hope -> longing. Hints at the depth inside the paid membership. FORMAT LOCKED (Jeff 2026-06-25) = Version A, the Identity Arc (it landed emotionally; emotion converts). Voiced by Dr. Young (male).
3. A teaser PDF (small, activating, interesting, NOT complete) - gives the logical brain a taste and signals "there is much more in the app / paid." Deliberately not enough to remove the reason to buy.

PAID - the buy is ACCESS, not documents

4. Membership / Starter Kit [the actual purchase] - unlocks the app and the depth: - The Master Reading (~60-70 min deep all-systems reading), the full Blueprint (complete written report), more Soul Songs, ongoing content. - "Your Themes" reading [Jeff 2026-06-25] - the analytical salience breakdown (this was A/B "Version B", the "3 Loudest Themes" framing). It is RETENTION value: substantive, return-to-able, and can UPDATE as the member's timing shifts (a reason to keep coming back). Free leads with feeling (The Mirror / A); paid delivers the substance (Your Themes / B). - We sell ACCESS / membership, NOT an a-la-carte PDF or single reading. The deep stuff lives behind the membership.

PRINCIPLE (Jeff 2026-06-25): emotion converts (free), information retains (paid). A and B were two FRAMINGS of the SAME synthesis. One synthesis -> many expressions across tiers: the emotional reading (The Mirror, free), the analytical themes breakdown (Your Themes, paid), the Origin Soul Song (sung, free), the Master Reading (deep, paid), the Blueprint PDF. One brain, many expressions, framed by tier.

The flow

Your Soul Song (feel it) -> The Mirror (understand it, glimpse the depth) -> teaser PDF (a taste in writing) -> [next step at investor/demo stage = the mission / vision video] -> Membership / Starter Kit (the buy: unlocks the Master Reading + full Blueprint + more Soul Songs in the app).

Notes carried from strategy

• Demo / first touch weights ENDURING identity + EMERGING promise (see the salience time-axis), not in-season timing.
• The Mirror leads on Loud + Activated and the identity spine; no progressions (those are for The Master Reading).
• Honesty principle: a quiet domain gets one true sentence, never padding.
• See Affirmology_SalienceReading_FunnelConcept_v1.md for the salience mechanism and the SEEN -> INSPIRED -> LONGING demo arc.

The Sacred Audio (demo) rework spec - confirmed by Jeff 2026-06-24

• Open with their FIRST AND LAST NAME near the beginning (e.g. "Jeffrey Alan Parker, ...") for the "oh shit, this really is tailored to me" jolt, before the skeptical mind engages. Ensure clean name pronunciation.
• Win the first ~20 seconds with identity, not relaxation. First line could only be about them.
• Kill generic / meditation-stock lines. Every line should feel unmistakably theirs; maximize "how did it know that" moments. Confirmed: "kill the generic sounding things."
• Build to a real emotional peak (the heart-coherence / gratitude swell).
• End on an emotional OPEN LOOP (longing, becoming), never a CTA.
• LENGTH is flexible; experiment shorter than 6 min (test 6 vs ~4 vs ~3-min "taste"). The bar (Jeff): it must (1) LAND, (2) feel useful enough to RE-LISTEN, (3) make them feel there is much MORE for them, and (4) be FULLY USEFUL ON ITS OWN. How to hit all four at a short length: give it a COMPLETE arc (arrival -> recognition -> belief lands -> seal) so it feels finished; lean on the affirmation form (made to repeat) for re-listenability; create the "much more" from IMPLIED VASTNESS not omission ("this is only the surface of your design") so it feels whole but hints at an ocean. Test: would they press play again tomorrow, and does it feel finished while implying a whole world underneath?

Experience architecture - AUDIO vs SCREENS (key principle, Jeff 2026-06-24)

• The Sacred Audio stays PURE/SACRED. Never put funnel, product, or CTA language inside it. It opens with the full name, ends in longing. Words about "what to buy / what's next" would break the spell.
• The SCREENS / UI carry the sequencing and the journey, after the experience.
• Next step at THIS (investor/demo) stage = the mission / investor vision video (make them believe and fall for the why), NOT an immediate buy. The buy/funnel routing (The Mirror -> The Blueprint -> purchase) comes later when it is a live funnel.
• Rule of thumb: AUDIO carries the emotion; SCREENS carry the journey. Keep them separate.

Membership content stack (Jeff vision, 2026-06-25)

The paid membership delivers multi-format value, each format a different cognitive job. Readings are a NECESSARY piece of the journey: - Readings / podcasts (spoken: The Mirror, the Master Reading, Dr. Young-voiced pieces) -> to UNDERSTAND. - PDFs / reports (the full Blueprint + category reports) -> to READ, the logical brain. - Affirmation audios = Soul Songs -> to PROGRAM the subconscious. - Chatbot (Hermes) conversation -> for CLARITY on demand. Jeff: "People will get real amazing value here."

Future captured (2026-06-25)

• Voice assignment (Jeff, 2026-06-25): ONE consistent brand voice per format, NOT match-the-listener. Soul Song = FEMALE (the proven ElevenLabs demo voice for now). The Mirror = MALE = Dr. Young (the Storyteller voice). Will test more voices over time (want more male options too). Note: gendered words in a Soul Song refer to the LISTENER's future self (e.g. "becoming him" for Jeff), not the narrator.
• Heart-coherence STYLE preference: some audios use heart-coherence techniques; offer the user a choice between "the meditation way" (Jeff's own method, an audio he has not uploaded yet) and "the breathwork way" (hand-on-heart paced breath). Coherence audios then honor their preference, ideally after they have tried both. The hand-on-heart physical anchor is liked (active > passive for encoding).
• Heart-coherence data: true coherence needs ~5-6 breaths/min for 1-3 min + a positive emotion (HeartMath / resonance breathing); one breath only opens the door. For short Soul Songs, let the slow CADENCE entrain breathing + one hand-on-heart anchor; full coherence practice lives in dedicated longer audios.
• Dr. Young = the character voicing The Mirror (a play on Carl JUNG; the depth psychologist of the Self). The Storyteller voice can be him.
• Teaser PDF = FOMO menu: hint at CATEGORIES already glimpsed (Your Wealth Code, Hidden Relationship Pattern, Power Timing, Shadow and Gift, etc.) each a one-line tease + "full read in the app," so they know-what-they-do-not-know.

Open

• Names: Jeff LOVES the taxonomy (confirm "The Mirror" specifically still TBD but liked).
• Decide the free vs paid line precisely (is The Mirror always free, or free-once / nudge-gated?).
• A/B for The Mirror format: Version A (Identity Arc) vs Version B (3 Loudest Themes), pending Jeff's listen.