Home / Strategy / Market and Product Strategy

Affirmology, Product Ladder, Tiers, and the Three-Step Framework (v1, draft)

Updated Jun 17, 2026 · Affirmology_ProductLadder_Framework_v1.md

Affirmology, Product Ladder, Tiers, and the Three-Step Framework (v1, draft)

Foundational product and monetization architecture. Draft, to refine with feedback from the inner circle. Feeds the master doc, the Executive Summary, and the beta program.

The three-step framework (who and what we are)

1. IDENTIFY, self-knowledge, know thyself. The identity piece: seeing clearly who you are through the cosmic blueprint.
2. ALIGN, attune to your innate blueprint, who you were meant to be, written in the stars. You surrender to it, stop trying to be someone else, and attune to who you actually are.
3. TRANSCEND, growth, expansion, breakthrough, launch. From the base built in steps 1 and 2, you do the affirmational and growth work: affirmations, heart-coherence visioning, EFT tapping, and the rest.

Pithy options to keep refining: - Know yourself. Align with yourself. Become yourself. - Identify. Attune. Transcend. - Who you are. Who you were meant to be. Who you are becoming. - Recognize. Realign. Rise.

What we actually solve (say this a lot): we bypass the linear mind. Instead of just presenting tough-to-process cosmic-blueprint information in prettier formats, we encode it straight into the subconscious through audio. Then we bridge that with transformational neuroscience techniques and grow it into a Subconscious Operating System. Steps 1 and 2 build the base (understand and align); step 3 is the growth you do from that base. Some audios lean to 1 and 2 (huge value in understanding and aligning to who you are); others, once the base is set, go to 3.

The product and monetization ladder (draft numbers, Jeff's)

• STARTER KIT: about $50 to $88. Roughly 10 to 12 audios. Focused on steps 1 and 2 (know thyself and attune), not heavy transformation. Job: wet their whistle and get them in without confusing the core message. (Frame the value against the market: people pay ~$44 for one generic transit guide; this is 10 to 12 deeply personal audios.)
• BASE MEMBERSHIP (recurring): about $15 to $22/month. Mainly tailored transit updates as the sky shifts. Plus access to a chart-grounded chatbot that knows everything about them, and a few transformational journeys.
• PREMIUM / DEEP MEMBERSHIP: deeper journeys, programs for self, depth psychology, deep astrological readings (the session-like ones, one may be in the first sweep), and deeper analysis (family, career, money) with more customization or multiple audios. A more robust chatbot, plus a couple of custom audios. People may hold this for certain life chapters, then drop back down.
• AFFIRMOLOGISTS (pro / community tier): not just affiliates. They pay more, get into the lab, and create deeply custom audios for their communities and members. Growth engine for us: their members must create an account and give an email to access those audios, so we gain the list, a demo, and tailored marketing (we know their Sun sign and more).
• FUTURE: deeper in-person transformational group journeys and retreats, run through an offshoot business Jeff steps into as a CEO runs the core company.

Open questions (decide with inner-circle feedback)

• Exact starter-kit contents and price point (50, 75, 88).
• Are the deep journeys included in the premium membership, or à la carte upsells, or a hybrid (library included, deepest bespoke as upsell)?
• Final tier names.

Tier names (draft, a cosmic ladder using the names Jeff loves)

• Founding beta (free): The Founding Constellation.
• Starter kit: First Light (alt: The Initiation).
• Base membership: Inner Orbit (or just Orbit).
• Premium / deep membership: The Constellation.
• Pro / community creators: Affirmologists.

The two beta tracks (delineate these)

• APP TRACK: test the user-experience app and the audios we have made; consumer feedback on the journey. Candidate name: The Founding Constellation (or Inner Orbit).
• LAB TRACK: use the Studio to co-create audios on the back end; the astrology-strong people (for example Lauren Martinez, Monika Arenas) who can go deeper and help us build. Candidate name: The Studio Circle (alt: Co-creators, Lab Constellation).
• Some people belong to both, especially the deep astrology folks.

How it maps to the marketing and the manifesto

Lead with the three-step framework and the bypass-and-bridge story everywhere. Starter kit = steps 1 and 2 (the universally compelling "know thyself" hook); the ladder climbs into step 3 (transformation) as people go deeper. The framework is also the upsell logic: understand yourself, attune to yourself, then transform.