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Affirmology Raise Tiers and Use of Funds (v1, working)

Updated Jun 25, 2026 · Affirmology_RaiseTiers_UseOfFunds_v1.md

Affirmology Raise Tiers and Use of Funds (v1, working)

Tiered plans for Round 1 so the ask scales cleanly with whatever comes together. Built to be easy for Colin to share once we finalize the numbers. Working draft: several event and venue figures are placeholders Jeff still needs to firm up (marked TO PRICE). Companion to Affirmology_FundingStrategy_Memo_v1.md.

Owner: Jeff. Maintained by: Claude. Last updated: 2026-06-25. Not legal or tax advice.

Valuation reference: $1.5M post-money. So the equity given for each tier is: $50K = 3.3%, $75K = 5.0%, $100K = 6.7%, $150K = 10.0%. Founders stay firmly in majority control at every tier.

The shift from the old plan

The earlier $200K use-of-funds leaned heavily on a $40K ad-test line. Jeff's current read: we do NOT need $40K for ads. The money is better aimed at staying alive through launch, funding the two signature events well (Sept 11 launch and the 11/11 gathering), and not scraping or begging the team into the Ultimate Wellness activation. Ads get a modest test, not the headline.

Updated core monthly costs driving the runway math: - Founder living (Jeff + Sol combined): $8K to $10K per month. Target 3 months of runway (Aug, Sep, Oct); some in July would be ideal, making it closer to 4 months. - Tech subscriptions: at least $500 per month, and rising. Plus burning Anthropic API, Higgsfield, and other API/credits, which grows as we scale and onboard customers. The ElevenLabs grant, if awarded, offsets the voice-render slice of this for 12 months.

Tier 1 - $50K - Survive and launch

The floor. Keeps both founders alive through the launch window, puts a real demo experience in the room, and gets one signature event off the ground. Equity given: ~3.3%.

What $50K does NOT cover: the 11/11 venue, a real ad test, an assistant, or any app-ops help. It is survival plus a credible launch.

Tier 2 - $75K - Launch well, fund the events, add help

Everything in Tier 1, plus the cushion to run both events without scraping and to bring on an assistant. Equity given: ~5.0%.

This is the "do it right, not desperate" tier.

Tier 3 - $100K - Full launch engine

Everything in Tier 2, plus fully funding both events, starting app monitoring, a bigger ad test, and paying event activators. Equity given: ~6.7%.

This is the tier where Affirmology has a real launch motion, not just a launch moment.

Tier 4 - $150K - Scale-ready (stretch)

Everything in Tier 3, plus the fixed-scope contract to harden the app for scale and a fuller runway and ad budget. Equity given: ~10.0%. This matches the upper end of the originally documented round.

How to read this with Colin

• Each tier is cumulative: $75K is $50K plus the next block, and so on. Pick the tier the round can actually fill, and the plan above it is the roadmap for the next dollars.
• Founders keep majority at every tier (10% sold at the very top).
• The TO PRICE lines (Sept 11 event, 11/11 venue, demo kit final spec) are the ones Jeff firms up next; they swing the event tiers the most.
• The growth thesis behind any loan/convertible repayment lives in the ad + affiliate + creator lines in Tiers 2 and 3. That is the engine meant to grow revenue fast enough to repay borrowed money inside a year and retain equity.

Open numbers Jeff still needs to provide

1. Sept 11 launch event: venue + production estimate.
2. 11/11 gathering (Palapa or similar): deposit amount and full venue cost.
3. Demo experience kit: final shopping list to lock the real number (headphones count, iPads, tables, chairs, AV).
4. The "significant item I forgot" from the 2026-06-25 note: still to be named and priced (placeholder held).
5. Korea living: confirm the $8K to $10K/mo is the combined founder figure for both, not each.