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Affirmology Business Plan - Source Audit & Gap Map (v1)

Updated Jul 06, 2026 · Affirmology_BusinessPlan_SourceAudit_and_Gaps_v1.md

Summary. Working checklist for the business plan. "Strong" = we have solid source material. Bracketed items = write as NEEDS WORK in the plan and close before finalizing.

Affirmology Business Plan - Source Audit & Gap Map (v1)

Working checklist for the business plan. "Strong" = we have solid source material. Bracketed items = write as [NEEDS WORK] in the plan and close before finalizing.

Section status

Section Status Main gap to close
Executive summary / one-liner Strong (CoreThesis_BrandMission_v2) -
Problem & why now Strong (DeeperMission, efficacy research) -
Product Strong (SubconsciousOS arch, Hermes map, audio engine, Mirror/Understanding/Origin specs) Creator-platform product spec
The science / efficacy Excellent (Neuroscience, PredictiveBrain, EFT/HeartMath) -
Market & opportunity Excellent (MarketDemandResearch + InvestorFacts StatPack: Pew, IBISWorld $2.3B, Nebula $50M ARR, Astrotalk $142M, CHANI $31M, Co-Star) -
Competition & moat Good (CompetitorAnalysis, LivingProfile, corpus 25.5k records) Moat durability / war-gaming vs incumbents copying
Business model / pricing / tiers / credits / creator Good (MembershipPricing_Living, GoldenTier, CreatorEconomy) Locked pricing (beta), tier-by-tier revenue
Go-to-market Fair (LaunchWeek, BetaLaunch, 7-beat runway) 90-day post-beta sequencing + founder sales plan
Traction & roadmap Fair (demo live cloud-native, unit costs validated $0.20-0.50) Engagement/retention metrics, testimonials, 12-mo roadmap
Multi-year vision Fair Retreat centers, Wynwood loft, practitioner platform, international
Team & governance Fair (Jeff/Sol/Colin, Jacque CEO) Operating agreement, hiring plan, event-staff budget
Cap table & equity Fair Full dilution model Round 1 + Round 2
The raise / tranches / use of funds Good (FundingStrategy memo, RaiseTiers, MoneyList) ElevenLabs grant status
Investment structure Good (TermSheet, distributions, promissory note option) Legal review
Risks & mitigations Fair Full risk register
IP / legal / trademark / patent Weak Patent + trademark + compliance audit
Financials / unit economics Fair (model built; unit costs validated) Beta-validated ARPU/CAC/churn + tier revenue build
Brand / positioning / voice Strong (CoreThesis, HeroCopy, ScriptStyle) -

Bracketed items to close (owner in parens)

  1. [Beta traction metrics] engagement, listen-through, week-4 retention, "would you pay / how much" survey (Jeff/Sol)
  2. [90-day GTM] cohort order, founder-sales targets, ad budget/targeting, affiliate recruitment timeline (Jeff)
  3. [Full cap table model] Jeff exact %, Sol 20→25 trigger, Round 2 dilution, CEO grant vesting (Jeff + counsel)
  4. [Operating agreement] Major-Decisions list, distributions %, buyback, advisor agreements, IP assignment (attorney ~$1.5-3k)
  5. [Regulatory/legal] astrology disclaimer, data privacy (birth data), music licensing, TM + ToS/Privacy (counsel/self-audit)
  6. [Creator-platform spec] MVP feature set, pricing (take-rate vs SaaS), 3 creator interviews, roadmap timing (Jeff)
  7. [ElevenLabs grant] submit app; if approved bake in ~$X in-kind; if denied re-model voice cost (Jeff)
  8. [Moat durability] time-to-copy analysis, creator lock-in, founder non-competes (Jeff)
  9. [12-month operating roadmap] quarterly milestones/KPIs mapped to each raise size (Jeff)
  10. [Hiring plan] timeline + comp for assistant, app-ops, event staff, CEO; equity per role (Jeff)
  11. [Faena activation] partnership status/MOU, plan, budget, conversion goal (Jeff/Sol)
  12. [Multi-year vision detail] Wynwood loft role + revenue-funded timing, retreats, practitioner cert, international (Jeff)
  13. [Testimonials/press kit/affiliate agreement] polish items, post-beta (Sol/Jeff)

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