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Updated Jun 29, 2026 · Affirmology_PDF_PunchList_v2.md
Affirmology Mission & Opportunity PDF, punch list (sequenced). Status: [ ] todo, [x] done.
A-LIST (formatting, needed to ship)
[x] A1. DROP-CAP OVERLAP. DONE (2nd pass 2026-06-29: widened the capital's right gap to 0.26em and eased line-height so the first lines no longer kiss the big letter; verified on the Vision "A" page). Fixed line-height (was 34px on a 50px letter) and removed the every-paragraph cap. Text now wraps around the floated capital. On pages with a big capital drop-cap (Vision & Mission "A", Marriage of System and Soul "O", Rollout "W", The Ask "W", and others), the first paragraph text is left-justified ON TOP of the big letter. The text must indent/wrap around the drop cap. Recurs on several title pages. Fix the drop-cap CSS so text flows around it.
[x] A2. BRIDGE IMAGE TEXT (DONE, text moved to the top dark bar, readable) (page 29 area, "Two worlds, one bridge"). The line "the gap nobody has bridged. until now" sits on the bridge and is unreadable. The top of the image has a dark bar made for text. Move that line to the TOP of the image. (Edited image already prepared at /tmp/bridge_fixed.png, re-embed it.) IMPORTANT, solid piece.
[x] A3. COUNCIL IMAGE BLEED (pages 18-19). DONE (2026-06-29: widened the composer break-search to 5.2in so the council image now lands fully on its page; verified, no bleed). The council image bleeds past the page. Fix: reorder so the two smaller left/right images sit at the bottom of page 18, and the taller council image starts at the TOP of page 19 (there is room; bump "The Constellation Effect" text down, it still fits on 19). Or shrink the council image so it lands fully on the page (not full left-right).
[ ] A4. PAGE 21 PHOTO BLEED into 22. Shrink it (not full left-right) and crop a little off top and bottom to fit. If cropped, center the image.
[ ] A5. GO-TO-MARKET + ASTROLOGY HOTLINE images (page 29-30) both full-bleed over. Shrink the Go-to-Market (Jeff Parker) image all around (and trim top/bottom) so it lands on page 29. Move the Astrology Hotline image ABOVE the product ladder so the product ladder flows to page 30 above the lounge. (Jeff never loved hotline + chair back-to-back.) Maybe add a line about the lounge/listening room.
[x] A6. "600 IDEAL CLIENTS, WE HOLD THE MIC" Jeff & Sol flyer. DONE (2026-06-29: swapped in Jeff's Brand/Trimmed Flyer.jpg, re-rendered the Faena section, verified it reads as just the flyer).
[x] A13. JP MORGAN QUOTE (page 3). DONE (2026-06-29: it sits on page 3 and is now rendered BIG and BOLD with gold hairline rules above and below the line, set as the document's scope-setting marquee. Per Jeff: "I like the JP morgan quote as the earlier one, it sets the scope big and bold.")
[x] A14. PAGE-BEFORE-DIVIDER WHITESPACE. DONE (2026-06-29: content pages that sit right before a full-bleed divider now auto-fill their dead space with a pull-quote interlude, e.g. the Vision "A" page now carries "The truth of you, sung back to you." instead of empty space.)
[ ] A7. PAGE 13 bottom "The method, step by step" heading is stranded at the very bottom; push it to the next page (which has white space) so the page starts with that heading.
[ ] A8. PAGE 15 two science graphics: add more white space BETWEEN the two graphics, and between the top of the page and the first graphic, so they breathe on their image-only page.
[x] A9. BLANK PAGE removed (composer now discards empty pages).
[x] A10. MILESTONES (DONE: July 4 now a prominent gold line, reworded to beta-for-feedback, dropped the 'free to our community' framing). ("the milestones are close and concrete"). Keep the smaller font (good). Make JULY 4 way more prominent. Reword: do not say "free to our warm community and our testers" (sounds like a giveaway). New sense: "July 4, our beta begins, the first real use of the app to test our audios and give valuable feedback, so we can get it ready for commercial launch." Make July 4 stand out.
[ ] A11. PARAGRAPH-TO-PHOTO MARGIN. Where a paragraph is followed by a photo with lots of bottom white space, add a bit more margin between the paragraph and the photo to balance the page. Minor.
[ ] A12. PAGE 49 (Ask) has lots of extra white space. Fill with a little data on the astrology market / Calm / Headspace, or a photo + inspiration. If no strong idea, leave for now (Jeff may supply photos).
B-LIST (content, after ship) - B1. Reiterate the method (Identify, Align, Transcend, and the "rise" phrasing) in a couple of sections, written both ways. - B2. Add more about Sol and her astrology on the team/astrology pages (around p42-43). - B3. Quote/affirmation interludes in white spaces, from named teachers (Tony Robbins etc.). NOTE: brand rule says do NOT name Joe Dispenza; use "heart coherence breath" framing or other figures instead. - B4. Improve the screenshots: the constellation screen, the chat screen (chatbot not visible at bottom), and the one screenshot taller than the other two. Passable for now.
POSITIVE (no action): millionaires/billionaires quote is great, green divider covers look good (not running over), Future page awesome, money-shot "movement" paragraph good, "Become part of this" liked. Overall much better.