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Affirmology membership and pricing, LIVING DOC

Updated Jun 25, 2026 · Affirmology_MembershipPricing_Living.md

Affirmology membership and pricing, LIVING DOC

This is a LIVING document. Edit it in place as the thinking evolves; do not make a v2. It holds the running conversation on membership tiers and pricing: prior ideas, present ideas, decisions, and open questions, all in one place. Newest decisions go in the DECISIONS LOG with a date.

Last updated: 2026-06-25.

Related: Affirmology_ProductLadder_Framework_v1.md (the original ladder draft this consolidates), Affirmology_HermesCreation_Brainstorm_v1.md section 18 (real per-action API costs) and section 20 (the credit model), Affirmology_Gamification_Living.md (rewards, which tie into credits), Affirmology_DeliveryApp_Spec_v1.md (the consumer app the membership lives in).

1. The frame (why anyone pays)

The upsell logic is the three-step framework, used everywhere: 1. IDENTIFY, know thyself. See clearly who you are through the cosmic blueprint. 2. ALIGN, attune to your innate blueprint, stop trying to be someone else. 3. TRANSCEND, grow, expand, break through, from the base built in steps 1 and 2.

Starter content leans into steps 1 and 2 (the universally compelling "know thyself" hook). The ladder climbs into step 3 (transformation) as people go deeper. The framework IS the upsell story: understand yourself, attune to yourself, then transform.

What we actually sell is RECOGNITION first (the audio makes you feel deeply seen), then the organized information. Information is the second layer, never the lead.

2. The tier ladder (current thinking)

Draft numbers and names, carried from the ProductLadder framework and refined here. Prices are still to be set from real beta data.

• FOUNDING CONSTELLATION (free beta): the inner-orbit testers. Everything is free and metered while we gather data. Their payment is feedback, data, and word of mouth.
• STARTER KIT, "First Light" (alt: The Initiation): about $50 to $88, roughly 10 to 12 audios, focused on steps 1 and 2 (know thyself + attune), not heavy transformation. Job: wet their whistle and get them in without confusing the core message. Frame the value: people pay ~$44 for one generic transit guide; this is 10 to 12 deeply personal audios. (Open: is this a one-time purchase, a gateway to subscription, or both?)
• BASE MEMBERSHIP, "Inner Orbit" (recurring): about $15 to $22/month. Mainly tailored transit updates as the sky shifts, plus access to the chart-grounded chatbot (everyday companion) and a few transformational journeys.
• PREMIUM / DEEP, "The Constellation": deeper journeys, programs for self, depth psychology, deep astrological readings (the session-like ones), deeper analysis (family, career, money) with more customization, a more robust chatbot, and a couple of custom audios. People may hold this for certain life chapters, then drop back down.
• AFFIRMOLOGISTS (pro / creator / community): they pay more, get into the lab, and create deeply custom audios for their communities and members. Growth engine: their members must create an account and give an email to access those audios, so we gain the list, a demo, and tailored marketing.
• FUTURE: deeper in-person transformational group journeys and retreats, run through an offshoot business.

3. What the subscription buys (it is NOT just tokens)

Important framing: the membership price is for the WHOLE experience and ecosystem, not for compute. The token-heavy custom creation is a metered extra ON TOP of a subscription that already delivers tons of value. The non-token value in a membership includes: - Access to the audio library and new audio drops over time. - Tailored transit updates as the sky shifts (the recurring reason to stay). - The oracle chatbot (scoped per tier) as an everyday companion. - Reports and the in-app reading experience. - Journeys and programs (Gene Keys path, depth work, etc.). - The journaling, gamification, rewards, and growth-tracking experience (see the Gamification doc). - Community and belonging (the constellation, WhatsApp, events). - The app experience itself: offline listening, the player, the whole sacred space.

So when we meter custom-audio creation with credits, we are NOT saying "you are paying for tokens." We are saying "your membership gives you all of the above plus N custom creations a month, and you can load up beyond that if you want."

4. The custom-audio credit model (current thinking)

• Each tier INCLUDES a set number of custom audios per month.
• Beyond the included allotment, members buy extra credits (top-ups) on their own dime, priced ABOVE cost so margin is built in.
• Never throttle the truly obsessed Affirmologist. Heavy creators are the most engaged people, the evangelists, the future creator-tier members. Let them go deep and capture margin on the enthusiasm.
• Make the included allotment feel ABUNDANT so most people never hit the wall; the wall only matters to the voracious.
• Show balance calmly, top up in one tap; it should feel like fuel, not a meter running against them.
• Engagement can EARN bonus credits (see the Gamification doc): rewarding healthy use also hands the obsessed more fuel, aligning incentive with cost.
• The obsessed user is also the natural ELEVATION candidate into the creator tier, where their drive becomes content for others. Top-ups and the creator path are two answers to the same energy.

5. Chatbot tiering (the clearest lever)

• STARTER: a taste of the chatbot (limited turns or a few guided "ask your blueprint" prompts). No custom audio. Enough to feel the magic.
• BASE (Inner Orbit): the chart-grounded chatbot as an everyday companion. Still no on-demand custom audio; may REQUEST one as an upsell.
• PREMIUM (The Constellation): a more robust chatbot (deeper, more memory, the specialist oracles, relationship lenses) PLUS a metered number of custom audios it can help shape and deliver.
• AFFIRMOLOGISTS: lab access, create custom audios for their own people. Lean rule to validate: the chatbot TALKS freely at every tier; it only DELIVERS custom audio at Premium and above, metered, with à la carte top-ups from any tier.

6. DECISIONS LOG (dated, newest first)

• 2026-06-25: MONTHLY CUSTOM-AUDIO ALLOTMENTS DO NOT ROLL OVER. Unused audios expire at the month boundary. (Keeps it simple, encourages steady use, protects margin.)
• 2026-06-25: Model = INCLUDED MONTHLY ALLOTMENT PER TIER + paid top-up credits beyond, priced above cost. Do not throttle the obsessed.
• 2026-06-25: The subscription is sold on its whole-experience value (library, transits, chatbot, reports, journeys, journaling, gamification, community, the app), NOT framed as paying for tokens. Custom creation is a metered extra on top.
• 2026-06-25: For the BETA, charge nothing; fund the (modest) token spend; meter to control cost; gather the per-person cost data that will set real prices.

7. OPEN QUESTIONS (decide with beta data)

• Exact prices: starter kit ($50 / $75 / $88?), base ($15 to $22?), premium, creator.
• Starter kit: one-time purchase, subscription gateway, or both? Exact 10 to 12 audio contents.
• Included allotment SIZES per tier (how many custom audios/month at each), and the top-up credit PRICE. Set from beta per-person cost data.
• Are deep journeys included in premium, à la carte upsells, or a hybrid (library included, deepest bespoke as upsell)?
• Final tier names (First Light vs The Initiation; Inner Orbit vs Orbit; The Constellation).
• Creator/Affirmologist economics: their allotment, their best top-up rate, their revenue share or markup on audios they make for others.
• Billing path: sell on the web (keep ~100%, link out from the iOS app where allowed) vs Apple in-app purchase (smoother, Apple's cut). See the architecture decision doc; settle for the paid launch.
• Where the long Master Reading sits (premium inclusion vs always-an-upsell; it is the expensive outlier).

8. IDEA PARKING LOT (unsorted, capture now decide later)

• Earn-your-way: engagement and growth milestones grant bonus custom-audio credits (gamification x pricing crossover).
• Annual plans at a discount to improve retention and cash flow.
• "Life chapter" passes: short-term premium for a specific season (a move, a breakup, a launch), since people may hold premium then drop back.
• Gift / share a reading (drives list growth, ties to the Affirmologist engine).
• Family / relationship add-ons (the synastry and companion audios as a paid layer).
• A founding-member lifetime rate or perk for the Founding Constellation as a thank-you when we go paid.