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Affirmology Brand Kit (v1) - LOGOS ARE LOCKED, USE THE EXACT FILES

Updated Jun 28, 2026 · Affirmology_BrandKit_v1.md

Affirmology Brand Kit (v1) - LOGOS ARE LOCKED, USE THE EXACT FILES

Date: 2026-06-28. This is the single source of truth for Affirmology logos and brand assets.

⛔ HARD RULE (read this first)

The official Affirmology logos are the Higgsfield-made RASTER images listed below. They are LOCKED.

• NEVER recreate, redraw, or "vectorize" the logo. Do NOT generate an SVG/CSS/canvas/AI version of the mark. Do NOT let Claude Code, Cowork, a PDF builder, or any chat substitute a hand-built vector approximation. Those vector recreations look wrong and are not the brand.
• When any document, deck, PDF, web page, email, or app needs the logo, embed the actual PNG file from the paths below. Nothing else.
• If the exact file is not reachable in a given environment, STOP and ask for it, do not improvise a stand-in.

The locked logos (exact files in Brand/)

1. Affirmology primary mark - TWO-ORB Orbit Star (the main brand logo): Brand/Affirmology Logo Two Orb.png - Use for: decks, documents, PDFs, web headers, marketing, large app icon, anywhere the full logo appears. - Pre-cut sizes: Brand/icons/marketing/affirmology-two-orb-256.png / -512 / -1024 / -2048.
2. Affirmology app/small mark - ONE-ORB Orbit Star (simplified variant): Brand/Affirmology Logo One Orb.png - Use for: the consumer app icon, favicons, and any small/tight placement where the two-orb is too busy. - Icon + favicon set: Brand/icons/affirmology/ (16 to 1024, favicon.ico, apple-touch-icon.png, web-192.png, web-512.png).
3. Atlas (Studio app) mark - the ORRERY: Brand/Atlas Logo.png - Use for: the Atlas / Studio (Creator-tier) app icon and its hero placements. - Icon set: Brand/icons/atlas/ + Brand/icons/atlas/marketing/ (256 to 2048).
4. Wordmark lockup (AFFIRMOLOGY type + "Subconscious Operating System" tagline): Brand/Affirmology_Wordmark_Lockup.svg (true-font master) and Brand/Affirmology_Wordmark_Lockup_draft.png. - The wordmark is the ONE asset that is legitimately type/vector (it is set in the Cinzel typeface). The STAR/ORRERY MARKS are never vectorized.

Transparent-background cutouts (for placing on any surface)

Gold marks isolated on transparency (no background), in Brand/transparent/ (2560px, Canva-cleaned + white-keyed): - Brand/transparent/Affirmology Logo Two Orb Transparent.png - Brand/transparent/Affirmology Logo One Orb Transparent.png - Brand/transparent/atlas-orrery-transparent.png Use these when the logo must sit on a non-emerald background (light pages, photos, video overlays). The full emerald-disc PNGs above stay the default for app icons and emerald layouts. (App-side transparent copies also live at affirmology-*/.../assets/logo_hero.png two-orb + logo_mark.png one-orb.) These are still the locked mark, just matted out, NOT a redraw.

Variations & responsive system

• Primary / hero: the two-orb Orbit Star.
• Small / app icon: the one-orb Orbit Star (same mark, one element fewer - simplify, never redesign).
• Atlas app: the orrery (sister mark).
• All marks sit on the deep-emerald radial background that ships baked into the PNGs. Do not place them on white or recolor them.

Palette (for surrounding design, not for remaking the logo)

• Deep emerald #0a2014 / #082c18 / darkest #061b10
• Gold #c89b3c, soft gold #d9b15a, bright gold #ecd9a8
• Cream #faf6ee, muted cream #cdbfa3

Typography (the locked font system)

Use these fonts everywhere - decks, PDFs, web, the apps, emails. Do not substitute system fonts or invent a new typeface.

• Display / wordmark - Cinzel (Trajan-style Roman caps). The AFFIRMOLOGY wordmark and any large brand title. Always all-caps, generous letter-spacing. This is the ONE place vector/type is correct (the wordmark lockup is set in Cinzel).
• Serif body / headlines - Cormorant Garamond. Track titles, reading-register headlines, long-form copy in the report and product. Warm, literary, "keepsake book" feel. Use upright (not italic) for titles.
• Sans / UI - Inter. App UI, labels, buttons, captions, anything functional. Clean and quiet so the serif and gold carry the brand.
• Mono eyebrows - JetBrains Mono. Small uppercase mono labels ("eyebrows") above sections, metadata, and technical tags. Letter-spaced, muted gold or cream.

Type pairing in practice: mono eyebrow (JetBrains Mono) -> serif title (Cormorant Garamond) -> sans body (Inter), with Cinzel reserved for the wordmark and hero brand moments.

Font files used by the report/app live at affirmology-studio/affirmology-agent/templates/assets/fonts/ (Cormorant Garamond, Inter, JetBrains Mono). Cinzel is the wordmark master (Brand/Affirmology_Wordmark_Lockup.svg).

Web / favicon usage

Drop Brand/icons/affirmology/favicon.ico at the web root; reference apple-touch-icon.png, web-192.png, web-512.png in the head/manifest. Snippet: Brand/icons/web-favicon-snippet.html.

For Claude Code / Cowork / PDF builders (do this, not that)

• DO: copy/embed Brand/Affirmology Logo Two Orb.png (or the right size from Brand/icons/marketing/) into the document.
• DON'T: draw the star/orbit/orrery in SVG, CSS, React, matplotlib, or any code; don't ask an image model to "make the Affirmology logo"; don't reuse an old vector mock.
• The mark is raster, emerald-and-gold, photoreal-faceted. If what you're about to insert isn't one of the files above, it's wrong.

Affirmology_BrandKit_v1 - the logos are the locked Higgsfield PNGs in Brand/; never vectorize or substitute.