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Affirmology Session Notes: Operating Agreement + Business Plan Review

Updated Jul 08, 2026 · Affirmology_OperatingAgreement_SessionNotes_2026-07-06_v1.md

Affirmology Session Notes: Operating Agreement + Business Plan Review

• Date: Jul 6, 2026, 7:15 PM EDT
• Who: Jeff (dictating feedback on the business plan document, recorded in the car)
• Source: Granola meeting 0a631cab-3cba-4b3f-86f2-6f5744b76c4b
• Raw transcript archived at: CLAUDE OUTPUTS/Granola Transcripts/2026-07-06_Operating-Agreement-Updates.md
• Status: NOTES TO PROCESS. Actionable items routed to Affirmology_TestAndChange_Queue_v1.md (items S5 to S10).

Decisions made in this session

Governance

• Sol's sole domain: the social media accounts she controls (Instagram, TikTok). YouTube is likely co-managed by Jeff and Sol (much of it automated content). Brand voice and visuals have crossover and merit further Jeff + Sol discussion; do not draft them as her unilateral domains. She is the strongest voice on brand and message; Jeff carries it through marketing, landing pages, and coherence.
• Remove the hard 50/50 rule (reinvest vs distribute). The existing policy of holding 6 months operating expenses before distributions is sufficient. Easy policy change later if needed.
• $25k debt confirmed from prior document. "Capex" line unclear to Jeff.

Cap table and equity

• Numbers confirmed: Jeff 27%, Sol 25% (starts at 10, gains 5 per year; clock start TBD, not needed in investor doc), Colin target up to 10%, plus other holders per prior doc.
• The ~8% employee pool becomes a CONCEPT, carved from Jeff's share (so Jeff effectively ~75%), not an explicitly reserved category. Any dilution requires Jeff and Sol board agreement.
• Colin: create a path to 5% (discussed) with vesting over time and specific requirements; 5% is high end, details to hammer out with him this cycle.
• Jackie as future CEO: deferred until Affirmology can pay her $20-25k/month, roughly the $100k/month revenue mark. Likely ~10% vesting from Jeff's share and/or agreed dilution.
• Randy: pay per event for now; equity later possible from the pool but not guaranteed. He cares about reaching $5-10k/month pay before equity.
• Lauren Martinez and Glo Ruiz: event staffers at ~$150-200/day. Lauren preferred for event manager (~$1k/month manager budget idea); get her on payroll early.

Raise and use of funds

• Raise: under $150k, goal of NO round two, never selling more than 20% to investors. 4 investor leads already interested.
• Themes for the top of the doc: quick path to revenue (ad spend roughly becomes profit in month two per customer at under 10% churn), live events + affiliates driving membership from mid September, low overhead, cheap backend audio costs.
• Use of funds: tech help (app + graphics), API credits (ElevenLabs, Fish Audio, video), audio beds ($100-200 each, ongoing), video editing hire, marketing/ads budget, event gear (headphones ~$16 each, up to 200+, signage, print, storage unit, carts, shirts), founder support (Jeff + Sol need ~$8-10k/month combined; scaled to raise size), event staff (~$50/day/person, ~20 people, 3 days for Ultimate Wellness).
• 11/11 event: budget up to $5k out of pocket (venue Palapa or Future of Cities), ticketed, may need performer/DJ.
• Wynwood loft/HQ + podcast room: end-of-fall target, from revenue, not investor money. Art Basel (first week of December) a possible paid activation.
• ElevenLabs grant (~33M characters free for 12 months): filing THIS WEEK. Blocker: needs a live URL; affirmology.ai is empty, so either put something up or submit with the demo link. Fish Audio may also have a grant.

Go to market

• Beta launches July 10 (~20 testers, room for 5-10 more). Soft launch August, hard launch at the September 11 event, super hard launch at Ultimate Wellness (late September, 200-600+ attendees, goal 200-400 signups). Beta testers become affiliates mid August; affiliates produce from September.
• Julia's Ultimate Wellness deal (booth, ~20k ticket discount, meals, VIP speaker party access) is VERBAL ONLY. Confirm in writing this week. Do not mark as locked in any doc.
• Targets: $10-20k/month within 90 days of August launch; 500 subscribers by November (~$13.5k/month at $27 ARPU); 2,000 by end of Q1 2027 (~$54k/month). CAC $40-80 with ads, aiming under $55.
• Affiliate/creator model: two classes. (1) In-app creator accounts rewarded with credits/perks, possibly rev share after a threshold or subscription discounts. (2) Explicit affiliate deals for big accounts. Research standard rev share terms and duration. Dream creator partners later: Danielle Paige, Caitlin (big astrology accounts); start with smaller Miami community accounts.
• Retreats/events ladder: day and half-day events first ($100s to $1,500/person), deeper retreats later. Spanish is the first foreign language, target 3-9 months post launch.

Moat and legal

• Moat story to flesh out: interpretation and poetic layer, neuroscience and transformation tools, gamification, Jeff and Sol's 12-20 year identification with the customer avatars, community and creator accounts, speed to market, provisional patent (patent pending). Not scared of Co-Star/The Pattern (would have to rework their apps) or Mindvalley; the real risk is not getting funded in time for the Miami window.
• Provisional patent: Jeff files (he is a patent attorney), gifting the work to the company; budget needed for the non-provisional after year 1.
• Music beds: commercially cleared only (Suno or purchased), pursuing audio engineer partnerships for fully licensed custom beds.
• Investor perks beyond financials: privileged group, free event access, promotion of their venue/community; deeper tiers get more voice.

Immediate this-week commitments (Jeff said these happen this week)

1. Confirm Julia's Ultimate Wellness deal in writing.
2. File the ElevenLabs grant application (resolve the URL blocker first).
3. Business plan doc gets fleshed out with all the context above.