AFFIRMOLOGY LLC

Summary of Proposed Investment Terms · Round 1

Wyoming LLC (effective June 26, 2026) · Miami, FL · Confidential · Non-binding · v4, July 2026

Company. AFFIRMOLOGY LLC, a Wyoming limited liability company (effective June 26, 2026), operating from Miami, Florida. The company builds hyper-personalized, first-person subconscious audio from a person's astrology, Human Design, Gene Keys, and numerology, delivered as a membership app with a creator distribution layer.

Instrument. Direct LLC membership units. No SAFE or convertible note as the default. An investor receives real ownership, distribution rights, and voting from the moment of signing.

Valuation. $1,500,000 post-money for Round 1, so each unit of investment maps directly to ownership (roughly 1% for every $15,000).

Round target. Approximately $100,000. The company does not intend to sell more than 20% to outside investors in this round, and the goal is to reach revenue without a Round 2. Any capital raised beyond an initial ~$75K to $100K, or a later round after the fall traction, would likely be on different (higher) terms.

First-investor bonus (Round 1 anchor)

The first check into Round 1 carries founding-investor pricing: bonus units on top of standard terms, in recognition of being the investor who makes the round real. This applies to the first accepted subscription only, is valid through July 31, 2026, and is disclosed to every later investor in the round.

Coherence strategic partnership. At every level, the founding investor's participation opens a Coherence partnership to shape together, as possibilities rather than obligations, with details ironed out jointly and scaled as they work: Coherence presented as a sponsor at Affirmology events; mini-retreats and facilitator gatherings that could be hosted at the Coherence center; and cross-promotion of the center to the Affirmology audience. The alignment is natural: as Affirmology succeeds it builds leads and audiences that benefit its owners, and benefit Coherence and other retreat centers Norman may acquire.

Alternative structures (per investor). By preference, an investor may take a straight promissory note (pure debt, ~4-6% interest, 18-24 month payback) for a fixed return instead of equity, or layer a small founder loan on top of an equity position.

Distributions. The company funds a six-month operating reserve first, then makes distributions quarterly at the board's discretion, pro-rata to ownership. Founder salaries are separate from distributions.

Standard protections. Pro-rata rights and tag-along rights.

Investor circle (beyond the financials). Investors join a privileged circle: complimentary access to Affirmology events and the opportunity to promote their own retreat center, community, or location to our audience. Deeper-tier investors ($15,000 and up) can have more of a voice in the company and favorable treatment for showcasing or collaboration at events.

Governance. Major Decisions (sale of the company, C-suite hires, debt or single capex above $25K, material changes to the business, amendments to the operating agreement, and similar) require both founders. Founders are Jeff Parker (~75%, residual) and Sol Ballard (25% target, time-based earn-in).

Use of funds. Revenue-focused. The raise clears two operating humps and carries the company to the fall inflection (paid ads, the Faena conference in September, and affiliates), after which revenue funds the rest. See the Use of Funds document.

This summary is confidential and non-binding. It is an outline for discussion only and does not constitute an offer to sell or a solicitation to buy securities. Final terms are subject to a definitive Operating Agreement and subscription documents and to review by counsel for both parties.