Affirmology · Demo Experience
What happens after they feel their song: the four ways they can move, and the one permanent page that holds everything and keeps growing on them. Companion to the Launch + CRM Playbook (this is the experience, that is the system).
The demo does the emotional work. This spec is about not wasting that high. The moment the song lands and the short vision video plays, the person is as open as they will ever be. The ending has to give that feeling somewhere to go, and the personal page has to make sure the feeling, and everything you send next, never gets lost.
After the videos, present four paths as calm, equal choices. Not a hard sell, an invitation. They have experienced it first, so this is the right moment (the hard rule still holds: nothing about investing was asked before this point). A person can choose more than one.
| Path | The words | What happens next | Tracked as |
|---|---|---|---|
| Beta I want to use this |
"I want to keep going with this." | Goes to the short beta info page (section 5). At the bottom, an "I am in" button that puts them in the system with the commitment right then (a plain-language "I will use it and give feedback" click, not a legal doc). The formal Beta Tester Agreement is sent to sign later, so nothing heavy interrupts the warm moment. Beside it, a softer "I would like to talk first" that just opens a conversation with you. | Is Tester = true, Beta committed + date |
| Investor Open to talking |
"I am interested in the opportunity." | The full company document is already displayed inline on the page, right under the video, so there is nothing to click to "go look at the investor stuff." This path is just a soft "I am open to talking about it" that opens a conversation. The document being in plain view is the point. | Is Investor = true, Report read (scroll/time on the inline doc) |
| Connector I know someone |
"This made me think of someone who would care." | A light capture: a name or a "let me introduce you," or simply a flag. You follow up personally; the AI logs who they mention. Tie it to them so they get credit and thanks. | Is Connector = true, Could connect us to |
| Keep warm Keep me posted |
"I love this. I do not have the bandwidth right now, but keep me in the loop as it grows." | A warm opt-in. They stay on the list at the Floor (a couple of months free when it opens), and they hear from you at the milestones. No pressure, no exit, the door stays open. | Stage = Keep warm, on the nurture list |
This is the permanent page from the playbook, made concrete. One tokenized page per person (one template, variables, not a page per person), delivered by email and text, that they return to. It starts simple and grows as you add things, so every new drop is a reason to come back, and nothing ever scatters across their inbox.
| When | What appears on the page |
|---|---|
| Day 0 (right after the demo) | Their song at the top, always playable. The ~1 min hype video. The mission/vision video. The four ending paths. A "send the demo to a friend" share button. |
| Day 1 (next day) | Their Blueprint Reading lands: the PDF (the beautiful one you want to drive people to) plus an MP3 reading they can just listen to. Added to the same page, and emailed and texted as "your reading is ready." |
| Days 2 to 5 (emailed + added) | Over the next few days, extra short audios on different use cases, emailed to anyone who put their email in and engaged, and added to their page: a morning activation, a daily activational track, a wind-down. Each one keeps it fresh and gives them something new to click into and be inspired by. The reward for actually engaging is a little more, each day. |
| When it fits | A short personal video of you and Sol talking about this, dropped onto the page. Founders' faces, warmth, momentum. |
You said the PDF is awesome and you want to drive people to it. So make it a moment, not a footnote: when the reading lands on Day 1, the page and the notification lead with it ("your full Blueprint Reading is ready"), the PDF gets a real visual card at the top of the new section, and the MP3 sits right beside it for the people who would rather listen. For investor-minded readers, the same instinct (they want it in writing) is exactly why the written company report is one of the four ending paths.
Yes, but staged and intentional, not all at once. One reading plus one short daily-activation track is a strong "second hit" that turns a wow into a habit. Resist dumping five audios on Day 1; the drip is what brings them back. Two cautions: watch the render cost per person until the cheaper Fish voices are the default (gate the extras to the people who actually engaged, which the tracking tells you), and make each new audio feel chosen for them, not mass-sent, because that "this is mine" feeling is the retention.
Yes. Some people decide by feeling and some by reading, and the investor-minded usually want it on paper. So the written company report is a first-class ending path, and it is also reachable from the quiet "vision first" door at the front for the head-first people. Keep one rule intact: they still go through the experience first. The report is the "more in writing" they graduate to, not the thing you lead with.
Yes, and it is the single most important structural choice here. One permanent, tokenized page per person that only ever gains things. It is how you keep the excitement alive across days, how you avoid the inbox scatter you are worried about, and how the tracking knows what each person has opened. The song, the reading, the extra audios, the founders' video, and the four paths all live there.
Simple and easy. When someone taps "I want to use this," this short page sets the expectation honestly, shows what they get, and invites them in. Draft copy, in your voice:
We expect you to actually test this and give feedback. Full app features unlock over the coming weeks. The start of this is about testing audios and putting them into your daily life. So we hope you will listen more than a few times a day: one nightly as you go to bed, one as you wake, a few throughout the day, trying different versions and telling us what lands. You will be invited to a WhatsApp chat where the group shares experiences, raises issues, and suggests changes.
If you go quiet, we will gently nudge you. If you stay inactive, we may free up your spot, and that is okay, we still love you, and you keep the free launch months. The grand perks are for the people who actually dive in.
"I am in." One click puts them in the system with the commitment: a plain-language agreement ("I will actually use it and give feedback"), not a legal document. They are now a committed Inner Orbit tester in the CRM. The formal Beta Tester Agreement is emailed to them to sign later (through SignWell), when beta formally opens, so the heavier paperwork never interrupts this excited moment. They already signed the NDA at the door; this is just a yes.
"I would like to talk first." For the people who want to ask something or feel it out. One tap opens a conversation with you, or a quick "let me know" that pings you to reach out. No commitment, just a warm door.
This is the tester-facing version. The full incentive framework (the Inner Orbit and Constellation tiers, the milestones, the soft downgrade rule) lives in the Launch + CRM Playbook section 6. This page just shows the warm, simple promise. Keep it light: it should feel like an invitation, not a contract.
Beta committed + date) and queues the formal Beta Tester Agreement to send via SignWell later; "I would like to talk first" opens a conversation. No second signature blocks the warm moment.